Ladbrokes/Coral Migration

During the LCG/GVC migration, I played a crucial role by providing data analysis on customer contact, which significantly steered the program’s direction. My responsibilities included gathering, analyzing, and interpreting customer interaction data to identify key trends and insights. By leveraging these insights, I was able to recommend strategic adjustments and improvements, ensuring a seamless transition and enhanced customer experience. My analytical approach helped in anticipating customer needs, reducing potential disruptions, and optimizing communication strategies throughout the migration process.